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Cincinnati Bell Changes Name After More Than a Century | Cincinnati News | Cincinnati


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Cincinnati Bell has changed its name to altafiber

A major Cincinnati company is getting a new name.

Cincinnati Bell — founded in 1873 as the City and Suburban Telegraph Association and later called the Cincinnati and Suburban Bell Telephone Company starting in 1903 — will now be known as “altafiber” in Ohio, Kentucky and Indiana.

According to a press release, the name change “reflects the company’s geographic growth beyond (the) traditional Greater Cincinnati footprint and its ongoing investment in the fiber network.”

altafiber (styled all lower-case) says it is continuing to invest in its “fiber network that delivers broadband connectivity” and “gigabit internet speeds.” The name change will take effect over the next six to nine months and will apply to Cincinnati Bell’s business in the Tri-State, not its Hawaiian Telcom or CBTS IT service.

The press release says altafiber has put more than $1 billion into the local fiber network and has connected fiber to 60% of Greater Cincinnati homes. A 2021 merger with Macquarie Asset Management hopes to make that 100% in the next five years.

“The word ‘alta’ is rooted in a word that means elevated, and that’s what altafiber is doing: We’re providing an elevated connection through fiber and raising the standard of service to our customers and the communities we serve as we continue to build out our fiber network and deliver broadband connectivity that is essential to accessing education, healthcare and employment opportunities,” said Leigh Fox, president and CEO of altafiber, in a release.

altafiber, which recently moved into the Dayton, Ohio market, says it will also begin partnering with Green County, Ohio and Greendale, Indiana to develop their fiber networks.

The current executive team will remain in place and the release notes that while the name is changing, the company says its “commitment to the community, its customers and leadership continues.”

“We are proud of the Cincinnati Bell name, and it will always be a part of our history,” said Fox. “We are still the local hometown company, with 2,000 employees across Greater Cincinnati who are dedicated to connecting our customers with what matters most through technology for the next 150 years.”

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